Cartfly: Blog

Project Description: As the Creative Director, I helped define the style and tone of the Cartfly blog and Twitter feed. This content is geared primarily towards independent musicians, artists and home-office businesses. I edited and contributed posts that showcased Cartfly merchants who embrace the synergy of social media, and gave advice for those new to ecommerce. I mentored the Customer Advocacy Specialist to become the lead contributor and owner of the blog and Twitter feed.

Role: Vice President, Creative Director, 2007 – 2008
Originally consulted as a designer and then hired as VP, Creative Director. As the sole design resource, designed and implemented all product efforts for Ustrive2, Cartfly, Sellit and RightNow.
• brand identity for all 4 business lines
• websites
• product design and user experience of web tools/widgets
• UI and icons
• web marketing content
• blog design and guest posts
• new business concepting
• sales support and materials

Please visit my LinkedIn profile for full resume.

Tags: cartfly, ustrive2, web & interactive, writing