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Project Description: Created a new poster design for the annual event geared towards parents and kids. My main directive was to create something “sophisticated and cute”, copy was provided, and the rest was up to me.

view website: http://www.sfbike.org/?family_day

Role: Freelance Creative Director, 2010

• illustration
• poster design
• typography

Please visit my LinkedIn profile for full resume.

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Project Description: Description coming soon…

Role: Freelance Creative Director, 2009 – 2010

Description coming soon…
• brand strategy
• logo
• website
• online marketing

Please visit my LinkedIn profile for full resume.

[Show as slideshow]

Project Description: Description coming soon…

Role: Freelance Creative Director, 2009
Description coming soon…

Please visit my LinkedIn profile for full resume.

[Show as slideshow]

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Project Description: Description coming soon…

Role: Creative Director, 2010
Description coming soon…
• brand strategy
• logo
• signage

Please visit my LinkedIn profile for full resume.

Role: Consulting Creative Director, 2008
Consulted as Creative Director on several Amberalert.com projects.
• logo
• ‘Child ID Kit’ USB product design
• marketing materials

Please visit my LinkedIn profile for full resume.

Project Description: Created logo for Cartfly, The Social Commerce Store Network. Cartfly makes online selling simple, fun, and profitable. Cartfly enables online merchants to turn their storefronts into portable widgets and distribute them across major social networks, like MySpace, Facebook, and Bebo, or anywhere else on the web. Cartfly, a Ustrive2 company, is privately held and based in Phoenix, AZ.

Role: Vice President, Creative Director, 2007 – 2008
Originally consulted as a designer and then hired as VP, Creative Director. As the sole design resource, designed and implemented all product efforts for Ustrive2, Cartfly, Sellit and RightNow.
• brand identity for all 4 business lines
• websites
• product design and user experience of web tools/widgets
• UI and icons
• web marketing content
• blog design and guest posts
• new business concepting
• sales support and materials

Please visit my LinkedIn profile for full resume.

Project Description: I was hired by UI Consultant Barb Mackraz to create an identity and web site for her consulting business. A key aspect of the logo was to honor the essence of UI design and project a positive and creative simplicity.

Role: Freelance Art Director, 2006
• logo
• web site
• business cards

Please visit my LinkedIn profile for full resume.

Project Description: Created the logo for RightNow, a distribution platform for on-demand digital entertainment, providing retailers and content owners a true end-to-end solution for securely and efficiently delivering premium entertainment – movies, music, games, and user generated digital content to consumers in virtually any format. RightNow, a Ustrive2 company, is privately held and based in Phoenix, AZ.

Role: Vice President, Creative Director, 2007 – 2008
Originally consulted as a designer and then hired as VP, Creative Director. As the sole design resource, designed and implemented all product efforts for Ustrive2, Cartfly, Sellit and RightNow.
• brand identity for all 4 business lines
• websites
• product design and user experience of web tools/widgets
• UI and icons
• web marketing content
• blog design and guest posts
• new business concepting
• sales support and materials

Please visit my LinkedIn profile for full resume.

Project Description: Created the logo for Sellit, a distributed ecommerce platform that lets online merchants turn their storefronts into portable widgets and distribute them on major social networks, like MySpace and Facebook and other sites across the Web. Sellit greatly expands the total addressable market for any ecommerce marketplace, allowing their store owners to sell more product, quicker and with great margins. Sellit, a Ustrive2 company, is privately held and based in Phoenix, AZ.

Role: Vice President, Creative Director, 2007 – 2008
Originally consulted as a designer and then hired as VP, Creative Director. As the sole design resource, designed and implemented all product efforts for Ustrive2, Cartfly, Sellit and RightNow.
• brand identity for all 4 business lines
• websites
• product design and user experience of web tools/widgets
• UI and icons
• web marketing content
• blog design and guest posts
• new business concepting
• sales support and materials

Please visit my LinkedIn profile for full resume.

Project Description: The Tellme business and brand went through three significant phases of refocus. I led the identity design of the current logo, which is still in use today as a subsidiary of Microsoft.

Role: In-house Art Director, 2000 – 2005
Provided the sole visual design service within a 300 person company for four years. Worked directly for the CEO on corporate brand initiatives and partnered with Engineering, Marketing, Sales, and Voice User Interface teams. Hired and supervised contract designers and developers, and managed relationships with vendors.
• logo
• icons
• websites
• signage
• sales support

Please visit my LinkedIn profile for full resume.