Apple: Gifting Program
As the lead designer for Apple’s high profile iPod Corporate Gifting Program landing page, I was tasked with leveraging the upcoming print campaign while infusing a freshness to inspire high volume purchasing.
As the lead designer for Apple’s high profile iPod Corporate Gifting Program landing page, I was tasked with leveraging the upcoming print campaign while infusing a freshness to inspire high volume purchasing.
With the iPod product line expanding, I was asked to consult on designs for an online campaign devoted to refurbished iPod products and accessories. Several concepts of organizing product and accessories were explored in page layouts and designs, ultimately reflecting the straightforward iPod style.
As the Creative Director, I helped define the style and tone of the Cartfly blog and Twitter feed. This content is geared primarily towards independent musicians, artists and home-office businesses. I edited and contributed posts that showcased Cartfly merchants who embrace the synergy of social media, and gave advice for those new to ecommerce. I mentored the Customer Advocacy Specialist to become the lead contributor and owner of the blog and Twitter feed.
Designed the website for Cartfly, The Social Commerce Store Network. Cartfly makes online selling simple, fun, and profitable. Cartfly enables online merchants to turn their storefronts into portable widgets and distribute them across major social networks, like MySpace, Facebook, and Bebo, or anywhere else on the web.
The Mackraz site came together once the logo project defined an aesthetic to work in. Pairing down to a clear and consistent simplicity was required for a company that embodies those very same principles. The final design functions as the foundation for that message.