EG Conference: iPhone App

iPhone App design for the 2009 EG Conference, an intimate annual gathering of the most creative talents in our culture, sharing insight & drawing inspiration.

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Apple: Tune out the noise.

A unique aspect of the Online Store is it’s role as a trusted resource for Apple’s loyal fans. We were given audio headphones to review and test, and presented our findings as a companion editorial to the shopping experience. The end result was a design that I created as clear and tangible guide.

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Apple: Gifting Program

As the lead designer for Apple’s high profile iPod Corporate Gifting Program landing page, I was tasked with leveraging the upcoming print campaign while infusing a freshness to inspire high volume purchasing.

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Apple: Reborn to rock.

With the iPod product line expanding, I was asked to consult on designs for an online campaign devoted to refurbished iPod products and accessories. Several concepts of organizing product and accessories were explored in page layouts and designs, ultimately reflecting the straightforward iPod style.

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Cartfly: Blog

As the Creative Director, I helped define the style and tone of the Cartfly blog and Twitter feed. This content is geared primarily towards independent musicians, artists and home-office businesses. I edited and contributed posts that showcased Cartfly merchants who embrace the synergy of social media, and gave advice for those new to ecommerce. I mentored the Customer Advocacy Specialist to become the lead contributor and owner of the blog and Twitter feed.

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