Casa Xixim Identity

The ancient Maya word Xixim (pronounced “she-sheem”) is written as a conch shell glyph meaning “zero”. We chose the xixim conch, this rare and endangered sea creature, to remind us to be true to our goal of being as sustainable as possible.

Casa Xixim

As the ultimate side project, my husband and I built Casa Xixim from the ground up. My role has been to spearhead everything from naming, identity, website and marketing collateral to art directing our interior design aesthetic, sewing up-cycled beach totes, finding our locally made eco-friendly soaps and shampoos, and even hand painting our sign.


As a member of the San Francisco Permaculture Guild (SFPG), I've lent my design support to create the monthly event poster and help set up their website on WordPress.